Privacy Policy


Alpha Entertainment LLC’s owns and operates websites, including without limitation,, and (collectively, the “Services”), including the website you have entered. This Privacy Policy applies to the Services unless we have posted a special Privacy Policy to a particular website, in which case the special Privacy Policy terms apply to that website or service to the extent that they are different from this Privacy Policy.

Please note that this Privacy Policy contains capitalized words or phrases. These words and phrases are defined terms. Their definitions are found either in this Privacy Policy or in our Terms and Conditions of Use ("Terms of Use").

If you have a privacy or data use concern that we have not addressed satisfactorily in this Privacy Policy, please contact us at

We want to help you make the most of your use of our Services, and that includes helping to protect your personal privacy. Most of the features on our Services are offered without collecting any Personal Information (defined below) from you; however, some features require you to provide your Personal Information. For example, when you make a purchase you are required to submit Personal Information in connection with our providing various products and services to you. You may also submit content of your own in areas of our Services, and some of that User-Generated Content may contain Personal Information. For those aspects of our Services that do require us to collect Personal Information or allow voluntary submission of Personal Information, this Privacy Policy will offer suggestions on how to make good decisions for yourself and your family.

This Privacy Policy discloses when and how we collect, use, share, and safeguard information from our Services. The Personal Information we collect depends on what you do when you visit our websites or use the various products or services we offer. This Privacy Policy also explains what to do if you do not want to provide Personal Information when you use our Services, and how to correct, change or delete some information you have already provided to us.

By using these Services, you are agreeing to the terms of this Privacy Policy. If you do not agree with any terms or practices described in this Privacy Policy, please do not use our Services or provide your Personal Information to us.

As used in this Privacy Policy, "Personal Information" means any information by which a particular natural person is reasonably identifiable.

Personal Information includes, for example, a first name or initial and last name; a home or other physical address; a date of birth; an e-mail address or other online contact information; or a telephone number. When Personal Information is collected, you will often know because you will be providing it to us; for example, you may fill out a form on the website or submit information via your account or profile, or in connection with requesting various products or services. When you make a purchase we will also collect additional Personal Information such as your credit or debit card information or information concerning any other payment mechanism we accept (“Payment Information”). We will use your Personal Information (including your Payment Information) as described in this Privacy Policy and will use your Payment Information to process and complete the transactions you have requested.


We are committed to providing special protection for the privacy of children who may visit our Services. We encourage parents to spend time online with their children, become familiar with the features of our Services and participate in the activities offered on our Services. Our protections for the privacy of children include the following:

We do not knowingly solicit, collect, use or retain any Personal Information, for any purpose whatsoever (including internal or external marketing or promotional purposes), from visitors to these Services who are under the age of 13. In addition, we will delete any records of such Personal Information that come to our attention.

We do not allow visitors who we know are under the age of 13 to be listed in any directory of registered users, to participate in any of our chat services, to register for contests, sweepstakes, promotions, or newsletters, or to receive direct marketing from us or from our third-party affiliates or service or product providers.

We do collect Personal Information as part of registration processes so that users can obtain certain services, such as newsletters, and so that they can set up accounts or profiles. Our Terms of Use expressly prohibits persons under the age of 13 from opening such accounts or profiles. We do not knowingly allow children to register and our Services may employ features and procedures that are intended to help prevent under-age registrations. If we believe that a person who is under the age of 13 has registered with us or set up a profile, account, or has otherwise provided information to us without our knowing the person was a child, we may terminate that registration and undertake commercially reasonable efforts to delete any Personal Information we have obtained, including all content from any profile or account.

We recommend that minors who are age 13 or older consult with their parents before sending any information about themselves over the internet.

If we believe a person is under the age of 18, we also retain the right to refuse to process or delete their Personal Information and any Personal Information which they might provide in respect of anyone else, or to stop them from participating in any related features or services, unless they are able to prove to our reasonable satisfaction that they are over the age of 18 or have any (if any) appropriate parental consent to provide Personal Information to us.

Special Note to Parents

If you become aware that your child has provided us with Personal Information at one of our Services, we invite you to notify us so that we may delete the information from our records and discontinue any related features or services (see "Opt-Out" below). We appreciate your cooperation in assisting us to provide a safe and enjoyable online experience for your children.

Social Media Features

Our Services may include Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Collection of Personal Information

We collect Personal Information from users of our Services in a number of ways. These may include the following:

  • Subscriptions to our free newsletters, which include updates, special offers and promotions.
  • Participation in contests and sweepstakes.
  • Registrations to receive free downloadable desktop applications (e.g., screensavers).
  • Registrations to send electronic greeting cards.
  • Registrations for individual accounts or profiles.
  • Purchases of merchandise and any other products or services currently offered.
  • E-mail transmitted via various links on our Services.
  • Use of the Services, such as links clicked and items placed in your shopping cart.
  • Registrations for Single Sign-On or other accounts.

The use of any of these services is entirely optional and voluntary; however, if you do not provide the Personal Information requested, you might not be able to register or we may elect to not make the related services available for your use. If you send us an e-mail in which you disclose Personal Information, we will use it to discuss the subject of your correspondence and, if appropriate, share it with other interested parties (such as manufacturers of merchandise you have purchased from a website).

In each case where you submit Personal Information to us via one of our Services, you will be transmitting your Personal Information for processing in the United States of America, where Alpha Entertainment LLC is headquartered. Your Personal Information may also need to be transferred, and processed, in other locations outside of your home country. For more information on this, please see the section below entitled: Worldwide Transfers and Processing of Personal Information

If you send us an e-mail, you should know that e-mail is not necessarily secure against interception. So, if your communication needs to include sensitive information like your Payment Information or social security number, please contact us by postal mail or telephone (see "Contact Us" below) rather than e-mail.

We collect your location-based information for the purpose of detecting your location so that we may serve you the correct version of the application, (for instance country, state, city and/or zip code) and display targeted advertising and relevant data to you. Examples of ways in which we use your location-based information include, without limitation, to display what events are near you, serve relevant advertising to you, target push notifications/alerts and determine what is shown in the main navigation. We do not use location services to collect any data. We will only share this information with our mapping provider for the sole purpose of providing you the Services.

We may provide you the opportunity to participate in contests on our Services. If you participate, we will request certain Personal Information from you. Participation in these contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as city, state, zip code). We also use this information to notify contest winners and award prizes.

We may also request a video submission containing your physical likeness, height, weight and other Personal Information you voluntarily disclose in the video. We may display user-created video submissions, the user's name, self-identified "nickname" and location (city, state and country) on our Services. Such submissions may be posted to the website and will be visible to other users and visitors of the Services.

Tracking Technologies

Technologies such as: cookies, beacons, tags, scripts, and similar technologies are used by us, our affiliates and advertising partners and our partners who serve content on our Services. To manage Flash cookies, please click here .

We do not respond to browser do-not-track signals at this time.

Log Files

As is true of most websites, we gather certain information automatically through our Services and store such information in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

Push Notifications

We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Worldwide Transfers and Processing of Personal Information and Consent

All Personal Information that we collect through the Services is transferred to, and accessed from, jurisdictions, including the United States where Alpha Entertainment LLC has its headquarters.

Your Consent Declaration

By accepting this Privacy Policy, you consent to having your Personal Information transferred to, and accessed from, any location worldwide, including the United States for the purpose of providing the Services. You also consent to having your Personal Information processed and maintained in any location worldwide, including the United States for these purposes. You acknowledge that other jurisdictions may have laws that are different than the laws of your home country.

For visitors to our Services who are based within the European Union, this will involve the processing of your Personal Information outside of the European Economic Area, (the “EEA”). If you do not wish your Personal Information to leave the European Economic Area, or your home country, please do not provide your Personal Information via the Services. If you have already provided your Personal Information, and you require us to stop processing your Personal Information, please contact us at . If you provide your information you are aware that certain governmental authorities may have access to your Personal Information stored in the United States in accordance with your consent. The legal protections and other rights available to those affected in the event of such access by governmental authorities may be different compared to the protection provided in the EEA countries and may not entirely reflect standards imposed under European law. This includes the fact that governmental authorities may request access to your Personal Information without allowing us to inform you of such access, and that such requests for (and grants of) access may not be subject to equal limitations with regard to necessity and purpose as would be in effect under European law. Furthermore, governmental authorities may subject your Personal Information to further processing and such further processing may not be subject to equal limitations with regard to necessity and purpose as would be in effect under European law. Finally, you are aware that governmental authorities in the United States may not be subject to the same types or degree of public control by other authorities or courts as present under European law.

How We Use Your Information

We limit the manner in which your Personal and Payment Information is used. We will use the Personal and Payment Information you provide only in a manner that is consistent with this Privacy Policy. If we obtain Personal or Payment Information from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy. We use Personal and Payment Information for purposes such as: providing you the products and services you want; administering or enforcing transactions you have requested; protecting your accounts from fraud, unauthorized access, or identity theft; verifying your identity in connection with transactions you have requested; managing our business and protecting our interests; and as set out in our Terms of Use. We may also use Personal Information (but not Payment Information) to allow users of the Services to use a single set of credentials to access the Services, better understand and serve the needs of our community, and to provide news and information to you and community members on our new content, products, services, and features and/or our Services including, without limitation, via direct e-mail. We may use the Personal Information and other information we collect from you to send you marketing emails and other offers we believe may interest you. For example, if you leave our Site without purchasing items that you have placed in your shopping cart, we may send you an email reminding you about your saved items. Where permitted by (and in compliance with) laws of your jurisdiction (including laws requiring your consent to third party marketing uses of your Personal information), we may also permit select third parties to provide you with information about goods or services which we feel may interest you, via direct e-mail or otherwise.

We may share Personal and Payment Information with our service providers to assist us with any of the purposes set forth above (which, for example, might include disclosures to attorneys, accountants, auditors, credit bureaus, data processors, payment processors, and technical systems consultants) to the extent necessary or appropriate for them to perform their services to us. In that connection, we may report information about your account(s) to credit bureaus and/or consumer reporting agencies. By way of example, if you order a product or service from us or register for one of our contests, promotions, or interactive services, we may share Personal Information with other service providers, suppliers and other third parties (for example, sweepstakes sponsors or delivery services) that assist us in operating the websites or providing the products or services.

We may share Personal and Payment Information in the event that (i) we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, or (ii) if we or substantially all of our assets are acquired by a third party, in which case personal data held will be one of the transferred assets.

We do not share your Personal Information to third parties except as described in this Privacy Policy or as permitted under applicable law.

Please note that we will release your Personal or Payment Information if required to do so by law, search warrant, subpoena, court order or other legal process. We may also disclose your Personal or Payment Information if we have a good faith belief that such disclosure is reasonably necessary to detect or prevent fraud or to protect our rights, property, health or personal safety or those of our employees, our third party licensors, customers or the public. We may also disclose your Personal or Payment Information if you or your legal representative authorizes us to do so, or if it is necessary to perform credit checks or collect or report debts owed to us.

Links to Third Party Websites/Mobile Applications

Our Services contain or may contain certain hyperlinks to other third party websites or mobile applications, some of which may display our logos or other content. These websites and mobile applications may have privacy policies; however, all of these websites, mobile applications and their privacy policies are independent of our websites or this Privacy Policy. We are not responsible for compliance with other websites' or mobile applications' privacy policies or data collection practices. You should review these privacy policies carefully before providing any Personal Information to these websites or mobile applications.

Limitations on Use of Personal Information

We will use or retain your Personal Information only in accordance with the terms of this Privacy Policy or as allowed by applicable law. In general, we strive to keep Personal Information only for so long as is needed to fulfill your requests, support Single Sign-On and the services you have requested, process your orders, or comply with the law, although we reserve the right to keep it for a longer period of time, if necessary.

Security of Personal Information

We take what we believe to be appropriate physical, administrative and technical precautions in an effort to create security for your Personal Information, including the use of Transport Layer Security technology to help protect the transmission of Payment Information.

Access/Correct/Update/Delete Personal Information

If you would like to know what Personal Information we have concerning you, send an e-mail to We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your Personal Information. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why. Even if we are able to make your content no longer visible, this does not ensure complete or comprehensive removal of your content or personal information from the Internet as third parties may retain screen shots and/or share your video on other websites.

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes here and we will change the "Updated" date at the top of this page. If we make any material changes we will notify you by e-mail (sent to the e-mail address specified in your account) or by means of a prominent notice on this site prior to the change becoming effective. We encourage you to visit this area frequently to stay informed.

Contact Us

If you have any comments or questions about this Privacy Policy, please send an e-mail to

You may also contact at us by postal mail at:

Alpha Entertainment
1266 East Main St
Stamford, CT 06902

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